Kathryn Sias is a Marketing Consultant with a promise. If you’re not completely satisfied with her services, or the services of her team at KathrynSias.com LLC then you receive a promise of work being fulfilled until you see results. it’s that simple! We never offer our marketing service without some sort of guarantee. After all, someone unwilling to give a guarantee, must not really know what they’re doing. Read the rest of this entry »
If a company is telling you they cannot guarantee page rank then they do not know what they are doing! We can make a firm guarantee because we don’t sign clients unless we can guarantee first page google placement.
Social media is crucial to SEO these days. Having a great social media agency is the key to success.
Social media is vital to a strategic online marketing plan. It was just under a year ago that the lines between social media marketing and search engine optimization started to mesh together into one huge vision. These days one without the other just will not cut it.
A social media agency will help you design the perfect social media strategy. Always start with the top 5 sites i.e. facebook, twitter, linkedin, google+ and pinterest if it’s applicable to your project. Your social media agency will determine from there what other social profiles you should keep active. A good social media agency will also improve the quality of your posts, graphics, add followers, likes, comments and shares. That’s only one reason google loves social media, it’s a natural share not something that can be manipulated like spam link building.
Check out my preferred social media agency by visiting http://www.evokad.com now!
I cannot tell you the amount of potential clients that beg me to share some of my secrets. I get paid well for my professional consultation service. “Learn SEO From Kathryn Sias” is my way of helping small to medium size business obtain good site ranking. The key to sales is being visible in google, yahoo and bing search. Without visibility you are out of business before you start!
Click this link to purchase my “Learn SEO From Kathryn Sias” Instruction Series. It includes a 1/2 hour phone consultation with Kathryn Sias. In that phone consultation you are free to ask whatever questions come to mind. Rest assured you will get expert advise and tips from someone who truly cares!
I have always wanted to be a local online marketing examiner. Why? Because I have a lot to say about online marketing, it is who I am and what I do best.
Check out “How can social media help my business?” (I actually rank very high for this key phrase already in google searches, and all because of the high quality, high domain authority site that the examiner is. Search it for yourself in google, you’ll see.
or check out the other examiner.com articles I’ve written this week.
The top 3 online marketing site Here’s an awesome accomplishment. This site is already ranks number one in google and has only been out for less than a week. I worked my magic on keeping that link busy. It’s not all about the examiners magic, it’s about knowing how to get the links indexed quickly and knowing how to share the links properly.
Keep in mind that I often write with my clients in mind, hoping to get some great authority links for them so they can be #1 like I am
For the last decade google has been making near daily updates to their algorithm. These changes have helped clean up the way google presents search results. I suppose it doesn’t come as a surprise that the latest google updates will require that you use google+ and social media more. In order to be considered an authority author you will have to have what is now being termed as: AuthorRank
You should be concerned about AuthorRank? Because unless you are a known author and have been for a while your content won’t matter. Say what? Are you serious, content is King and Queen of SEO right? Not any more, not unless you have AuthorRank
What is AuthorRank?
Google’s famous 2005 Agent Rank patent looked as if there was finally a way to rank authors, or agents. It was googles thinking that if an author was a true expert on a subject then they would produce high quality content. Google ran into problems when they realized they couldn’t gather proper data to make this Agent Rank determination. Herein lies another google change, AuthorRank.
AuthorRank will require Google+. Who could have guessed. Google uses signals to determine how to rank a website. Googles social media site Google+ accesses certain social signals and how persons interact and share the content posted on Google+ or other social media. AuthorRank is determined by figuring out if the author of the content should be placed high into the results or on page on of search results…or not to.
Google will forever be improving the way search results come up. I adore google for keeping spam out of the industry, or at least making the all-out effort to do the very best they can. With the already massive amounts of knowledge they possess, google is God of the search engines, while Bing and Yahoo fall far behind.
Social media is key to googles understanding of whether or not the content an author produces is quality by the number of shares, like, tweets, retweets, favorites, etc. No one knows positively how Google will determine AuthorRank we do know for certain that social signals on social sites help Google to see if an author is being widely read. Here is a brief list at what we do know for certain google evaluates:
Authority on Social Networks
Authority of sites posted to
Number of comments, shares, likes per post
Pagerank of pages that contain content
Number of links coming into the page
How Is Content Marketing Effected by AuthorRank?
AuthorRank certainly does change content marketing, without doubt it has changed how your website can or will be seen in searches. No longer are the days of endless, horrible content being produced, unreadable at times, and certainly worthless information, mere content for the sake of content. It never fails that there will always be those who will find ways to spam the system. I say do it right the first time and don’t risk your site potentially being banned by google forever. It has and still does happen. Google or any other serp will remove you from all future searches if you don’t adhere to certain webmaster guidelines.
It’s no longer good enough to create high quality articles and place them on authority sites that will rank quickly with enough traffic, no that’s not enough. Now you will need social signals when placing your content. Yes the world of content marketing is changing because of AuthorRank.
I gave two interviews on Feb 26, 2013 from my office in Tampa:
1. What are the three key factors in SEO strategy?
2. Could your SEO actually be hurting your business?
Both very important, thought-provoking topics concerning SEO (Search Engine Optimization). I have been doing interviews all over the business talk radio network. Listen to my small business advocate talk radio interview that Jim Blasingame did with me last month. With our company conference in Florida this month things have been crazy or I would have already posted. This is a radio announcer that I truly respect. I enjoyed doing the interview on, “Is your SEO company killing your business?” Please let me know what you think.
What are the three key factors in SEO strategy? http://www.smallbusinessadvocate.com/small-business-interviews/kathryn-sias-15079
Could your SEO actually be hurting your business? http://www.smallbusinessadvocate.com/small-business-interviews/kathryn-sias-15078
The biggest difference between do follow and no follow links is that do follow is telling the search engines to transfer a page rank to an outgoing link. When a hyperlink with anchor text is placed on a dofollow page it is a better link. Not to say no follow is no longer important in the sometimes technical world of seo.
If you get more do follow links your sites links will have a better effect on your ranking.
Here is a simple list of do follow blogs links that will count:
DoFollow Blog List:
- and a host of others
DoFollow Social Bookmarking Sites List:
When you are having someone work on your site search engine optimization or social media, its important they understand what a do follow means to your own or a clients site vs a no follow with little value.
Monday February 11, 2013 I was honored to be live on the radio, Business Talk Radio at that! Gabe Wisdom was a great host. Hew asked serious questions about how to tell if your seo or search engine optimization company is really professional. We talked at length. Please listen to the audio that I am providing to here. Hear for yourself what was said.
Remember it’s an hour long news cast, but after the up-front commercials I am the first interview out. Please stay tuned as we are being invited to more shows. We can’t wait to share the news, especially when it’s as good as it gets. Click this link to hear: Kathryn Sias for oAssist gives interview with Gabe Wisdom from Business Talk Radio
Is relevancy the new rank? As 2013 approaches you need to ask yourself this question. The last two years have seen three of the most important changes to Google’s ranking algorithm to date. Panda, Penguin, and EMD. The ongoing updates to each of these were important as well. Generally speaking, those not following the SEO world, ignore the changes made to major roll-outs like Panda and Penguin.
Look at it this way.
Every day Google changes the way your site is ranked!
Updates have become frequent enough that considering an updater as happening each day isn’t far fetched at all—it’s the truth of the matter. Due to the overuse of certain SEO practices, and the fact it’s not been given as much attention as other updates, the exact match domain (EMD) update is perhaps the most important change in 2012. While there is absolutely nothing wrong with creating a domain with your keywords in, you won’t automatically be given an added boast to your SEO.
Keep in mind the use of ‘branded links’ is often under utilized. A branded link is the use of your URL as the anchor instead whatever certain keyword you wish to promote. (If the page and/or site has these keywords you still gain a similar benefit either way.) Instead of using your most high traffic keyword when given the chance to place your link on a relevant site, consider you’re branded link. If you are anything like me, you network with other site owners in your niche for links. It’s tough, but the goodies you snag when swapping links with another site owner are among the best links you will ever find. They’re exclusive. No one else is placing their link on these sties. You trade a link from one of your best sites to one of their best sites, but not the same one. ALWAYS point toward different sites, or it’s considered a reciprocal link and has far less value.
On another note, if the keywords you are trying to rank for are in your URL, and you make use of branded links, you will still see some gains on the keywords that are due to the keyword use in the original URL. What you won’t receive is an automatic boast to your sites rankings on those keywords. Nonetheless, the best solution is to stop worrying over what words are in your URL when you buy a domain. This way of thinking led marketers and site owners everywhere to buy up massive amounts of domain names with the same keywords.
When creating fresh links, try to follow the 3 rules below.
- Use your branded link 20% of the time (if not more).
- Consider relevancy as much as PR when placing a link.
- Check and see if the site ranks on any keywords related to your niche. If at all possible try to ensure that 1/3 of your ‘one way links’ and ‘guest blogs are on ranking sites. By doing this your link profile will be more attractive and you will gain rankings must faster.
You may have noticed more recently a lot of sites using guest blogging. If you haven’t noticed, you should have—it’s a healthy practice for your site’s SEO. For those of you unaware of the practice, a guest blog is when another site allows you to post an article or promotional piece. Guest blogging is the new article marketing, except that you use one articles/guest at one time versus syndicating the content. I highly advise using this method when combined with the above rules.
Try to if at all possible post an original piece for each guest blog. As long as the practice isn’t overdone, using the same piece two to three times on occasion is acceptable. My method of doing this is to use an article once if on a site with a Page Rank of 3 or above. If below PR3, I’ll use the same piece twice roughly 1/3 of the time.
To conclude: At the end of the day always choose the relevant site over the site with a little more PR. For the more experienced in SEO, you can use the following two sites to obtain links:
Intellilinks is the more expensive of the two. I advise to dividing the links you buy between contextual and regular links. Buy only 1/3 contextual links from Intellilinks due to the fact they are placed within existing text that has been crawled. It’s always better to be placed in fresh text. Intellilinks does not publicly list the domains. It keeps them out of the eye sight of Google and your competition.
Fiverr is a bit of a wild west. Approach with caution and buy from only the most trusted sellers, trying to customize your links whenever possible, and carefully sorting through the slew of links you can find for any niche. I personally spend anywhere from 20 to 40 minutes on every five dollar links I buy from there. This time is spent researching and vetting my links. When buying from Fiverr always make sure to buy from sellers that do not publicly list their domain names.
The reason I advise using the above two sites is because if used correctly and with discretion, you’re not broad casting where you are buying from as with some sites that offers SEO services. Many for instance have banners for their main SEO site distributed across every domain they own, making it obvious to competitors where you’ve bought from. Keep you link profile clean. Never show your hand.
If you need assistance in areas such as these, we at Kathryn Sias are here to assist you. Our corporate level packages.
In come weeks I’ll post a follow up piece that covers beautifying your link profile.
Web-site owners and web marketers alike have long sought to make use of relevant sites when performing search engine optimization. However, there was a time when the Page Rank seemed to matter more than relevancy.
While Page Rank still matters, consider relevancy the new page rank!
Internet Fraud – The Dawn of d Dark Day Looming
With the internet growing everyday you can suspect that internet fraud will eventually be a huge problem. What are the laws relating to internet fraud? When I started to search was when my own online reputation was being questioned with liable statements. You can’t fire a subcontractor, lol. A statement to such would be liable to say the least. It quickly became my passion to begin studying internet law.
How do you prosecute internet fraud? There are few laws on the books pertaining to the world wide web. How do international affairs factor into seo? Can you prosecute someone outside of the country that doesn’t make good on a contract? Are international contracts legal?
Personally I don’t let what one person says effect the way I think about a company or myself! I know that 99.9% of my clients are thrilled to have worked or be working with me. They know my reputation of honesty above all and never question my seo tactics, as they are certain they are all white hat. In fact, I’m so picky that if a company does something that I think is outside of the law, even in a gray area, I quickly “resign”. Everyone who really knows me knows this is fact.
Internet fraud is a big issue. I’m getting ready to do some media spots for drive time talk radio. Across the globe the capability of great fraud indeed exists on a large scale. My plea is to the government, to whoever regulates the internet to keep it safe. By broadcasting the flurry of internet fraud commentary it will help those who are seeking reputable sources to be able to find them. There are a lot of reputable sources out there. Google is the first and foremost reputable source. If someone is trying to sell you something compare it to google guidelines. It’s really as simple as that.
How will the government regulate the internet? These are questions I have yet to research but will in the days to come.
With google changing everyday its important to understand the basics of good seo. Good seo is an art and a science. Every site is different and should be. The art of good seo is the art of determining what seo methods you will use for your site. Again each site is different so each site should be well thought out and very different. The science of seo is that there are standard methods to the basics of good seo. Every site has to be structured so that google can easily read its intention. That’s the basics of good seo, being seen by google and the other search engines!
We read all the advice and do all the seo research as possible only to be left confused. My advise to understanding the basics of good seo is to start with google tools. Google offers information on what they require from a site. If you intend to rank in google you will certainly have to adhere to their standards. Bing and Yahoo have standards apart from google. Study up on all the guidelines and you will be one step closer to understanding the best basics of good seo.
Noone loves google more than I do. I have been studying google for years, along side my son and my co-workers we live and breath google. Google is so amazing. The opportunity to get in on the google market and be ranked high in the first pages of a search is an incredible tool for success. Literally any entrepreneur can make it big with google, particularly if employing great seo on a website. I see 10 new site interviews a day. I speak with new webmasters around the clock and around the globe. The ideas are endless. I just heard that the number of people in the world now match the number of online websites. Where will the market lead us?
The basics of good seo requires a great deal of study on the daily changes of google, bing and yahoo. Staying up to date on the changes effecting seo is essential. Do you have a website that requires a 1st place position in google? If so, do you know the basics of good seo?
The basics of good seo
1. On site optimization - Taking a websites code to make sure all the meta tags, i.e. Title tag, H1, h2, alt and meta-descriptions for each page are all different and accurate to the content of the page. Analyzing the content to make sure it is properly seo’d is important!
2. Off site optimization
a. The process of building links to the site, authority links not junk links.
b. Building on social media and not just facebook, twitter and youtube. There are literally hundreds if not 1000′s of social media sites where you should link your business. Build on the friends and followers of each site and make posts regularly keeping these profiles active. When these profile pages begin to have a page rank of their own, the link you placed then becomes more valuable.
c. Submitting few directory listings only the best of the web!
d. Submitting few forum posts only the best of the best. Because so many were spamming directory and forum sites, google now has a method of detecting if your site is associated with these now spam sites or if they are using them sparingly as they should be. Google is out to get spam and for that we are grateful.
There is so much more that goes into professional seo; however, if it’s the basics of seo that you require visit this site often. Read our posts and enjoy learning about seo every single day.
Free seo tutorials? Is anything really for free?
Indeed there is plenty of free seo tutorials online. There is also huge caution as to which seo information is correct. In fact, there is a lot of free seo information online, much of which is really good. In fact, our own blog is dedicated to giving free help for those who may not be able to afford an seo expert or seo packages from a top provider. We receive feedback every single day regarding the info we post, and it’s all positive. What we do not know, we do not profess to know.
What could be more damaging to your website than working on it yourself if you have not been trained in search engine optimization? If you apply unknown seo techniques, or seo tactics that you are not completely sure of, it’s like rolling the dice with your website. Or, you can hire someone at a low cost and get exactly what you pay for? We actually had offshore persons stealing out identity, claiming to be Kathryn Sias. That’s how good we are. Not smiling. Yes we’re good, but beware of any professed top seo company. Make sure you speak with the person directly to make sure that you are not talking to an identity thief.
Our free seo tutorials are truly free. When I receive an inquiry from someone who cannot afford seo I need them to follow my blog, here on kathrynsias.com and at our oassist.com marketing blog. There are literally hundreds of articles that can help you evaluate what you need. Once you write a strategic plan, the next step would be to contact, and pay for a tried-and-true seo consultant. Our consultant service isn’t free, obviously, but even two hours of consultant service would prove helpful.
Make sure, before you contact a well-known seo consultant that you have already trained yourself, at least schooled yourself a bit on the topic of web-site “optimization”. Many webmasters simply do not have the time to learn the skilled profession of website optimization; however, all webmasters should have at least a basic knowledge before choosing the seo company or strategy that he or she plans to use.
If you’ve been hit by google’s penguin latest update then there is hope, guaranteed. Here’s the thing:
- Yes your site has been hit but there are remedies
- The first fix is to find all the links coming into your site. We will look for data, finding ratio of no-follow to do-follow, we will even find the ip it came in on
- Many of the bad links can be removed. We use several, mainly manual removal techniques that may require removing 20K or more links coming into your site
- We also begin the new linkbuilding process on all new platforms, staying away from the ones anywhere remotely spam, and especially the platforms that were hit in the penquin update. Diversity of links is essentil these days.
- We will analyze and correct any home page or site-wide content link structure, although this is basic seo not particular to the penquin update.
With whatever seo services you need for your company, you’re going to want to make sure to be penguin protected. They may seem like innocent little creatures but they are not in googles eyes.
And this is the best news of all. If you start now, repairing your sites bad links, and other site factors, you will see rise now, but think of how well your site will do in the next update? Once your site is “common sense” perfect, within google’s guidelines, using expert seo team advice your site will thrive.
Seo Lead Generation At It’s Very Best
What is more perfect than seo lead generation? If your site is getting leads from doing seo then you are paying less for the leads, particularly if you are using organic seo lead generation vs. paying for adspace or pay per click. Why pay for something that eventually will be for free?
When you start an seo lead generation campaign it’s difficult to master. First of all, understanding the basics for a beginner is tough. Imagine having an expert knowledge of seo lead generation? I can just imagine this is the main reason you read this post is to learn more on how to generate leads for your business be it a barber shop, auto dealer, or a finance company, all business need leads.
Traditional marketing methods required calling on the phone seeking leads. That’s a lead generation method that works but there are large costs involved. With seo lead generation, a top seo company can take you to the top of the search engines in no time. Sure it costs upfront, but on the backend often requires little maintenance, which will cost little or nothing. By the time your site reaches the top you will have learned a lot about seo from the top seo company that you choose. Knowing even the basics after your site has reached the top by using seo lead generation, you can then afford to do the maintenance for your own self.
What is Seo Lead Generation? Read the rest of this entry »
How do you do seo using white hat tips only? Learning seo is not easy. There are master white hat techniques that must be implemented, and those of us who know those techniques hold them close at hand. One tip is to never touch your own sites seo unless you know exactly how to do it. The problem is that withing the google research results on “How to do Seo” you find a multitude of conflicting advise.
How to sort through the “How to do seo” advise? Again it’s not easy. Here are a few simple white hat methods on how to do great seo.
1. Start by having a great menu structure for your existing site.
2. Always have your home page rolling either with a feed in the side bar, or updates and changes to a particular section of the homepage. Google likes the homepage to be moving vs. static.
3. Make sure all your posts and page articles are well-written seo’d articles, all original and not copied or spun from articles you’ve found on the internet. Google has a way these days to tell spun articles (yeah I know right?) Google is great at what they do, so shall you be equally as great.
4. Do not build links! Linkbuilding is essential when learning how to do seo but please consult an expert first. Again, one bad link can spoil the entire white hat seo campaign.
If you would like more information on how to do seo using white hat seo only, please contact us. Read our entire blog, and learn all about the owner, the team and all our how to do fee seo articles. Our results are proven, you can trust our advise for really real!
You bet we are a top seo company, bet! Not only did we rank our parent site oAssist to googles number one position we have now ranked this site to the number two position for the same term. That’s page domination at it’s best and it’s mainly because we provide free advise, help and assistance in the content we write. Google knows a top seo company when they see one.
In order to trust a company to do your seo you should require real results. It’s not easy getting to the top. There are tips and tricks, and only white-hat seo that even the best seo companies don’t have knowledge of. Kathryn Sias and her team of seo experts know what to do to get your company or your clients website to the top of page one in google. It’s a bit magic, and a lot of technical knowledge that goes into raising a keyword to googles number one position. Read the rest of this entry »
Google likes natural, and purchasing seo packages have to be done very carefully. Be careful who you purchase your seo packages from. Kathryn Sias has a reputation for building on solid white hat seo. The seo packages she sells are simple social media setup ie. Facebook, Twitter, Google+, Pinterest and other social media profiles. The prices are affordable too. Her parent site oAssist ranks number 1 for the term: expert seo and now this site, KathrynSias ranks number two for the same term: expert seo. That’s page domination baby and we can do the same for you. Read the rest of this entry »
It’s not smart to use anything but white hat (the good kind) of seo / search engine optimization. Spamming the search engines is a huge no-no. Anything that is remotely anything other than white hat seo should by all means be avoided.
Be careful if you’re building your own links:
Be careful if you’re outsourcing links, particularly to outside of the USA because it’s harder to sue for damages. When you’re choosing a USA seo company ask for proof, results from other projects they’ve done. Look at their own site. If it’s ranking and is well-indexed with a lot of great content, and are also ranking organically in number one positions then that’s a company you can trust. White hat seo is awesome. Read the rest of this entry »
True enough I’m from St. Louis, but I do have extensive experience in International Seo. As a top provider on the authority site oDesk, I can provide international seo unlike any other. If you’re from the USA and want to rank your website internationally then contact us now. Our prices are affordable, in fact we make sure that any company can afford our services, guaranteed. Read the rest of this entry »
Many of our potential clients prefer to learn how to do seo on their own. This is a great idea for those who are on a budget.If you want to learn how to do seo then make sure to follow our blog. I’m always posting seo tips and tricks to show you ways to improve your own sites seo, and at no cost. Although we don’t give out all our expert seo tips and tricks, we do share a multitude of do’s and dont’s.
Sign up for our news feed or become a user on our site to post comments. We look forward to helping you learn seo.
From learning how to place great links, to seo article writing, the tips are right here at your fingertips. Make sure to write us. Let us know what you think.
Sale of Top Seo Company
Yes it’s true. I let my baby leave home. I let the little fellow walk away from home, and only because I knew he would still need me. He would still need my advise, my love, and my ultimate passion for it’s success.
Press Release: Just issued is the news that Kathryn Sias, previous owner of the popular top seo company and web services site sold oAssist.com, the site that helped brand her own name. The site earned a huge net income in 2011 and all because of fair pricing, excellent client/customer communications and customer service. Kathryn has dedicated upwards of 140 hours a week, yes 140 a week, to her baby oAssist. The best news is that the cool new owner wants Kathryn to stay on board. oAssist and Kathryn Sias are going to rise to all new levels, beating out the leading USA seo companies, every one of them! Read the rest of this entry »
And we can prove it. My company oAssist.com has ranked their own site to a number one, page one in google, the term: expert seo. Kathrynsias.com also ranks in a number 11 position for the same term. We plan to dominate the market, getting all our clients to googles page one. Go see for yourself. Read all our results online! We guarantee placement.
Over the years I have watched seo evolve into something “beyond seo”. Before the latest penguin update I was always careful to place perfect links, using only the best correct seo methods on each of my own web sites, and particularly for my client sites. When it comes to going above and beyond doing great seo, learning to stay patient will be the key that fits the lock that unleashes boat-loads of traffic back to your website.
Never be quick to do link building unless you know exactly what you’re doing. Never buy spam seo packages or unusual automated software. I’m still pretty old-school. I’ve stayed away from almost anything and everything, sticking to the simple methods of seo, building on great content and social media traffic. Read the rest of this entry »
Wow is it ever getting crazy in the world of seo (search engine optimization). Everything I need to know about the Penquin and Panda update is truly at our google-searching fingertips.
Of course we study every single aspect of seo, and on a daily basis. We know there are technical aspects to repairing the damage of the penquin and panda updates is crucial to your sites success. Here is a cool everything I need to know about the penguin and panda update (click here). Read the rest of this entry »
I’ve never seen anything like it, nothing else compares to this email marketing tool. My clients are always asking for my recommendations so here goes. JangoMail is an awesome email marketing tool for sending out all the emails you want, designing beautiful templates with graphics, etc., again there’s nothing on the market as powerful and effective. http://www.jangomail.com